Product Managers spend a lot of time and money trying to please analyst firms like Gartner, Forrester, Ovum & IDC. In this session, you will learn from a veteran analyst how to best spend your money and interact with those firms.
Alan Pelz-Sharpe has over 25 years of experience in the IT industry, working with a wide variety of end-user and vendors around the world. Alan was formerly a Partner at The Real Story Group, Consulting Director at Indian Services firm Wipro, Research Director at 451 and and VP for North America at industry analyst firm Ovum. He is regularly quoted in the press including the Wall Street Journal and The Guardian and has appeared on the BBC, CNBC, ABC as an expert guest.